Since its founding in 1984, Lenovo Group Limited has enjoyed a prodigious rise to become one of the world’s largest technology companies. In this article, we take a look at the strategic model underlying one of China’s most successful corporations.

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Tagged as: acquisitions, barriers to entry, branding, Brazil, business model, CCE, Chen Shaopeng, China, competitive advantage, distribution network, diversification, economic moats, emerging markets, enterprise customers, Germany, Google, growth, Lenovo, localization, logistics, market share, marketing, Medion, Motorola Mobility, operating losses, PC, personal computers, profitability, protect and attack, relationship business model, retail customers, revenue, strategy, supply chain management, technology, transactional business model, Wai Ming Wong, Yang Yuanqing